SEO, Social Media, Web Design - Connecting the Dots

Businesses often outsource pieces of marketing, which makes sense when gaps in expertise or capabilities exist. The key to success in working with marketing vendors is knowing which questions to ask and results to expect. Here are some commonly outsourced services, and common pitfalls to avoid.

SEO

Search Engine Optimization (SEO) is the art and science of selecting and optimizing keywords. The most common pitfall I see is excellent SEO in terms of driving traffic to your site, but in not converting those visits into paying customers. There is a science to selecting keywords which will actually convert visitors into customers. Likewise, content on your website should be written to provide a positive visitor experience, which pulls visitors through the buying cycle. If content is written only for the sake of saturating the site with keywords, it will not drive sales.

If an SEO provider is driving traffic which does not generate viable leads, you should reconsider.

Social Media

Social media is all about the number of followers you can generate, right!

 

Wrong! Just like SEO, the sole purpose of social media is to drive sales. If your social media provider is only measuring the number of likes, followers or posts, you should look elsewhere. A good social media provider will build a social media strategy which supports your business objectives and, ultimately, supports your sales goals.

Web Design

Web design and SEO go hand-in-hand. If you interview a web design provider who does not ask about your business objectives, online goals, target audience, key messages and SEO needs (at a minimum), you should reconsider. Beautiful websites do not sell products and services (although they should look great too!). Online strategy coupled with effective content, website architecture, compelling calls to action, and great SEO do.

There are many agencies which provide excellent SEO, Social Media and Web Design services. We would be happy to provide a recommendation or simply some advice on the types of questions you should ask when looking to outsource those services. Drop me a line at kris@marketingflexibility.com.


Marketing Flexibility, LLC
www.marketingflexibility.com