It Takes a Village

I work daily to educate clients on the difference between graphic designers, marketers, copywriters and web builders. It takes all of those elements to create great marketing and it can be confusing to sort out just who does what. Some business owners expect to get it all from one person. In reality, the chance of finding someone who can do it all effectively is slim. Here is the most simplistic explanation I’ve come up with:

·         Graphic Designers are educated in art and aesthetics

·         Marketers are educated in business and strategy

·         Copywriters are educated in communication and grammar

·         Web builders are educated in technology and computer programming

Every once in a while, you’ll find that rare gem of a person who can do more than one of those things effectively. More often, it takes a village to create great marketing. What you don’t often see is what happens behind the scenes. A good marketer can set clear business objectives, analyze your market and financial data, research to fill the gaps, develop a strategy and plan to meet those objectives, and measure, measure, measure to ensure success. Once the strategy and plan are developed, other experts are brought in to effectively execute the plan. Copywriters write compelling copy, graphic designers create beautiful artwork, and web builders code that copy and art into functional websites.

If you’re staffing a marketing department, be sure to hire appropriately for the role and set expectations accordingly. If you’re searching for marketing resource, be sure to ask what kind of village is available to support the project. At Marketing Flexibility, we work with a talented pool of affiliates who are educated and experienced in marketing, design, copywriting and technology. We can put our village to work for you today!