The major retailers have done their homework to determine
what drives holiday traffic, sales, and the customers’ perception of the
shopping experience. As a small business, you can leverage that insight to
create a holiday experience your customers will enjoy, which means more dollars
spent. Here are some tips:
·
Consider
hosting a holiday open house as a way to welcome the
community into your business. Set the stage for an enjoyable holiday experience
with music, refreshments, holiday lighting, entertainment and special offers.
·
Create
a holiday atmosphere, where customers can enjoy a leisurely
shopping experience throughout the season. Music, lights, sparkly displays, and
fragrance put shoppers in a nostalgic mood, increasing the spirit of giving
(and spending).
·
Consider
coordinating and promoting a charity collection
point at your place of business. This will bring traffic into your location,
and strengthen your position as a member of the community.
·
Increase
traffic with limited time, seasonal offers. Consider new
product launches, trunk shows, and product demonstrations as a way to generate
excitement and get your event booked on shoppers’ calendars.
During the holiday season, shoppers are looking for
personal connections and memorable experiences. After all, shopping is part of
their overall holiday experience. Create a warm, enjoyable holiday atmosphere
where they can linger, experience and reminisce.
