A Picture Paints a Thousand Words...

If you’re a business owner or manager, you’ve likely faced the difficult decision of whether to invest in professional business photography. Hey, I get it. Professional photography can be expensive and budgets are limited. So why not just take those photos yourself? After all, everyone loved the photos you took on vacation last year.

Here’s the truth. A picture really does paint a thousand words, and if you’re not investing in professional photography, you could be sending the wrong message about your business. There’s a reason professional photographers get paid to do their job. A great image requires an eye for composition, light design, f-stops, apertures, and a whole lot of other things I don’t understand. Customers may not be able to explain why, but they know a mediocre product photo when they see one. It sends a message that your company isn’t professional, or simply isn’t established enough to afford proper photography. In either case, it doesn’t create an enticing call to action for potential customers or media.

So, put those iPhones, Droids, and Canon PowerShots back in the vacation bag. That professional light box kit you purchased online? Unless it came with an experienced photographer, you may want to rethink that as well. The investment in good photography will pay off in the brand image you gain.